The Red Collection is our way of giving back to the community, to honour and raise awareness of Missing and Murdered Indigenous Women and Girls (MMIWG) in Canada. 

We launched this collection to shed light on the reality of MMIWG. For far too long, we’ve experienced systemic inappropriate sexualization that feeds deeply into our society. Indigenous women and girls are dying because of sexualized, violent crime.

The Red Collection:

  • Honours MMIWG: Serves as a daily reminder to honour the lives that have been lost.
  • Educates: Sheds light on this issue for those who are not aware.
  • Contributes: Gives 15% of the profits of this collection to a charity that either provides support services for Indigenous women fleeing domestic violence or programming intended to empower Indigenous women and girls.

The collection was inspired by Jamie Black’s REDress Project — an installation art project —  which serves as a visual reminder of the staggering number of women who are no longer with us. It serves to draw attention to the gendered and racialized nature of violent crimes against Indigenous women, and to evoke a presence through the marking of absence. Find out more about the REDress Project by clicking here.

To learn more about MMIWG follow the National Inquiry into Missing and Murdered Indigenous Women and Girls.