"National Aboriginal Day is a celebration of my culture. It is a day celebrating a large part of my identity in the world and a day in which to reflect on my great fortune of being from such a rich and storied background. It's a reminder that I share something special with all my fellow indigenous people and that is my heritage and that is one of the greatest honours of all. Indigenous is how I identify myself and I do it with the highest esteem for my culture and beaming with pride." - Chad Lavallee
The Red Purse Collection is our way of giving back to the community, to honour and raise awareness of Missing and Murdered Indigenous Women and Girls (MMIWG) in Canada.
We launch this collection to shed light on the reality of MMIWG. For far too long, we’ve experienced systemic inappropriate sexualization that feeds deeply into our society. Indigenous women and girls are dying because of sexualized, violent crime.