SheNative at Startup Fashion Week in Toronto

by Devon Fiddler October 21, 2015 0 Comments


Written by Founder Devon Fiddler

We had an amazing time in Toronto for Startup Fashion Week!!! Startup Fashion Week was a weeklong series of fashion-technology-business events from October 5th - 9th in Toronto, ON. SheNative was among few fashion based Start-up selected to partake in the Future of Fashion Runway show and I also represented SheNative in a Fireside chat with Futurpreneur Canada on financing a fashion based company.

Scroll down to see the Future of Fashion Runway photos. The week kicked off with an Opening Party where we got to dress up a model to showcase our bags to our guests. We chose the classic Black Confidence Clutch (we will be bringing this back due to popular demand in the New Year!

Our Model Terri Favel...

We brought over Terri Favel who is a SheNative Brand Ambassador and Model that represents Masala Model & Talent in Saskatoon, SK. Terri represented our brand perfectly. She is a strong Indigenous woman who had to overcome a lot in her younger days to get to where she is today. A few years ago, she wouldn't be caught dead in a dress, high heels and make up. Now, she's a Model, and holds herself fiercely and confidently. She actually taught me how to walk to runway for this event. 


Designer Marylou Mintram

We also brought Marylou Mintram to experience SFW with us. Marylou and I are working on a new collaboration,and is creating pieces for our new collection "Prairie Sage". Marylou is also a Brand Ambassador for SheNative, and has been beading our charms as an individual artist from our First Collection. I wanted to bring out Marylou to experience the event, get connected, and re-connect with Toronto. She also accessorized our runway show with her handmade beaded earrings, which were a huge hit with the models and guests at the fashion show. Marylou is pictured next to me on the left. 

The Business of Fashion Conference

On day 2, SFW hosted a day long Business of Fashion Conference. I actually had the opportunity to meet the Linda Lundstorm and had the opportunity to chat with her about SheNative. It was amazing. 

This was the event where I also spoke on a panel in a Fireside chat with Scott Bowman of Futureprneur Canada. We had really good discussions around how to apply for funding with futurpreneur, and other sources of funding to access. I believe telling my story in the panel of how I accessed money to start up (not from the bank of mom and dad) was really helpful to a lot of the new entrepreneurs in the audience. 

About Startup Fashion Week

Startup Fashion Week is the first of its kind, representing the newly developed intersection of fashion, business and technology. Founder and Executive Producer Jodi Goodfellow created this initiative after establishing her own online business. Realizing the greater need for support in the fashion startup community, she hosted the informative workshop and networking event, “Fashion in the Digital World.” After doubled attendance at the second event, Goodfellow decided to focus on filling this ever-growing gap by creating Startup Fashion Week.

The Future of Fashion Runway

The Future of Fashion Runway was such a fun event. We had fun back stage with the models, and they did AMAZING. I was so happy with the turnout and the amount of press in the room. I feel honoured to be apart of this amazing event. Anyway, check out the looks on the Runway:

*Photo Credits: Shayne Gray Photography


Devon Fiddler
Devon Fiddler